The Cupcake Guys follows the journey of Michael Griffin, Brian Orakpo, and Bryan Hynson as they navigate the challenges of starting and running their own Gigi's Cupcakes franchise in Austin, Texas. Despite their backgrounds in professional football, the trio quickly learns that the cupcake business requires a different set of skills and strategies.
As they work together to establish their business, Michael, Brian, and Bryan face various obstacles, from marketing and customer service to financial planning and inventory management. Along the way, they receive support and guidance from the Gigi's Cupcakes corporate team, as well as from their friends and family.
The show also delves into the personal lives of the three entrepreneurs, exploring the dynamics of their friendship and how their shared experiences on the football field have shaped their approach to entrepreneurship. As they strive to make their business a success, Michael, Brian, and Bryan must also confront their own doubts and fears, and learn to rely on each other for support and motivation.
Ultimately, The Cupcake Guys is a heartwarming and humorous look at the trials and triumphs of three friends as they embark on a new chapter in their lives and pursue their dreams of owning a successful cupcake business.