Dokgo Ma-te is a young man who believes that his good looks are the key to his success in life. He has never had to work hard or struggle to get what he wants because his appearance has always been enough to win people over. However, as he grows older, Ma-te realizes that his beauty may not be enough to achieve his goals.
That's when he meets Hong Yoo-ra, a successful businesswoman who recognizes Ma-te's potential and decides to help him. Yoo-ra is a member of a wealthy family and has always had a keen eye for business. She sees Ma-te's desire for success and decides to take him under her wing.
With Yoo-ra's guidance, Ma-te begins to learn the ins and outs of the business world. He discovers that his appearance can be a valuable asset, but it is not the only thing that matters. Ma-te learns about hard work, perseverance, and the importance of building relationships in the business world.
As Ma-te becomes more successful, he meets Kim Bo-tong, a sweet and naive girl who falls head over heels for him. Although Ma-te initially sees Bo-tong as a way to boost his public image, he eventually begins to develop genuine feelings for her.
The series follows Ma-te's journey as he navigates the world of business and love. He must learn to balance his desire for success with his feelings for Bo-tong, all while dealing with the challenges that come with trying to make it in a cutthroat industry.