Des is a young woman who is passionate about creating vlogs and selling her handmade jewelry through her platform. However, despite her best efforts, her views aren't high enough, and she struggles to gain momentum. That is until she meets Melissa, who is a publicist and offers to help her promote her channel.
Melissa has all the right connections and ideas to take Des's vlog to the next level, and soon they start working together to increase her reach. At first, things seem to be going well, and Des is excited about the growth in views and sales. But as Melissa's plans become more questionable, Des begins to worry about the lengths she is willing to go to achieve success.
Melissa suggests doing more sensationalist content, such as faking pranks and exaggerating stories, to keep up with the competition. As Des becomes more popular, she starts to feel the pressure to keep up with the "vlog-worthy" persona Melissa has created for her. Meanwhile, Melissa's methods become more and more manipulative, causing Des to question her intentions.
Des must ultimately decide if she is willing to sacrifice her integrity to maintain her newfound fame and fortune, or if she will stand up for herself and do what she knows is right. Vlog Worthy examines the darker side of social media and the challenges that content creators face in maintaining their authenticity while trying to succeed in a competitive marketplace.