The New Corporation: The Unfortunately Necessary Sequel is a documentary film that explores how corporations are attempting to rebrand themselves as socially responsible entities in order to appease public scrutiny and potentially increase profits. The film argues that this new trend of "woke capitalism" undermines democratic freedoms by allowing corporate power to co-opt social justice movements and steer the conversation away from real systemic change.
The film builds on the ideas presented in its predecessor, The Corporation (2003), which examined the rise of the modern corporation and its impact on society and the environment. The new film updates this analysis by exploring how corporations have responded to increasing public awareness and criticism of their practices.
Through interviews with experts, activists, and corporate insiders, the film exposes the ways in which companies use public relations campaigns, greenwashing, and corporate social responsibility initiatives to obscure their negative impact on the world. The film also highlights the ways in which corporations are able to influence politics, media, and public discourse, often to the detriment of democratic ideals.
Ultimately, The New Corporation: The Unfortunately Necessary Sequel is a call to action for citizens to resist the co-optation of social justice movements by corporations and demand real, systemic change towards a fairer and more equitable society.