Comedy,Documentary
United States of America
"The Greatest Movie Ever Sold" is a documentary film released in 2011, directed by Morgan Spurlock, known for his previous documentary "Super Size Me." This film explores the world of branding, advertising, and product placement in the entertainment industry.
The movie follows Spurlock as he attempts to make a documentary about branding and advertising by funding it entirely through product placement and sponsored content. He approaches various brands such as JetBlue, Hyatt, and POM Wonderful, and successfully convinces them to sponsor his movie with the promise of exposure.
Throughout the film, he highlights the prevalence of product placement and branding in popular media and how it affects the way audiences perceive the messages. He interviews marketing executives, advertising agencies, and even famous celebrities such as Noam Chomsky, who share their views on the subject.
The documentary also provides an inside look at the negotiation process between Spurlock and the sponsors, as they agree on the terms and conditions of the deals and how the brands will be integrated into the film. The movie showcases how a product placement deal works in practice, from the initial pitch to the final cut of the film.
At its core, "The Greatest Movie Ever Sold" is a sharp critique of consumer culture and how marketing tactics infiltrate every aspect of our lives. It shows how companies use branding and advertising to sell us their products and ideas, and how we are often unaware of the ways in which we are being manipulated.
Overall, "The Greatest Movie Ever Sold" is an insightful and entertaining documentary that offers a unique perspective on the world of branding and advertising. It is a must-see for anyone interested in media studies, marketing, or the business of entertainment.
