The Beauty of Blackness is a documentary film that tells the story of Fashion Fair, the first national cosmetics brand made specifically for Black women. The film delves into the history of the brand, starting with its creation by Eunice Johnson in 1973. Johnson, the founder of both Ebony and Jet magazines, saw a need for cosmetics that catered to the unique needs and beauty of Black women.
The film explores how Fashion Fair grew over the years, becoming a favorite among Black women across the country. The brand featured makeup and skincare products specifically designed for women of color, offering a wide range of shades to suit every skin tone. Fashion Fair also featured powerful advertising campaigns that celebrated Black beauty and empowered women to feel confident in their skin.
Now, decades after its creation, Fashion Fair is getting a new lease on life. The film follows the brand's new leadership as they work to reinvent the brand and bring it back to its former glory. With a focus on inclusivity and diversity, the new Fashion Fair is looking to capture a new generation of Black women who want cosmetics that celebrate and enhance their unique beauty.
Through interviews with the brand's current leaders, as well as archival footage and photographs, The Beauty of Blackness offers a fascinating look at the history of Fashion Fair and the impact it has had on the beauty industry as a whole. The film celebrates the beauty of Blackness and the importance of representation in the beauty world.