The American Meme is a 2018 documentary film directed by Bert Marcus that explores the rise of social media influencers, including Paris Hilton, Josh Ostrovsky (better known as "The Fat Jew"), Brittany Furlan, and Kirill Bichutsky. The film delves into the internet phenomenon of "follower worship," where people chase fame and validation through social media.
Through interviews and behind-the-scenes looks at their lives, the documentary examines the psychological toll that comes with constantly being in the public eye and the pressure to constantly create content to maintain relevance. It also touches on the darker side of social media, including cyberbullying, mental health issues, and the commodification of personal relationships.
The American Meme raises questions about the cost of fame in the age of social media, as well as the effect it has on both the individuals involved and society as a whole. The film received positive reviews for its portrayal of the complexities of social media culture and its impact on those who participate in it.