Taco Shop is a 2018 comedy film directed by Joaquin Perea. The movie follows the story of A.J. Salazar, the owner of a struggling taco shop in East Los Angeles. A.J. prides himself on creating authentic and delicious tacos for his customers, but his business is in jeopardy when a gourmet taco truck parks across the street. The truck, called El Chato's Tacos, serves up fancy and expensive tacos with unique ingredients, attracting A.J.'s loyal customers.
Desperate to save his business, A.J. convinces his eclectic group of employees to come up with creative ideas to compete with the food truck, including a "Taco Tuesday" special and a viral marketing campaign. But despite their efforts, El Chato's Tacos continues to thrive, leaving A.J. and his team feeling defeated.
One day, while A.J. is working in the kitchen, he accidentally creates a new type of taco that combines classic Mexican flavors with unexpected ingredients. A.J. and his employees realize that they might have just found the secret to saving their business. They create a new menu of eclectic tacos and launch a social media campaign to attract customers.
As the competition between the taco shop and the food truck heats up, A.J. must decide whether to continue playing it safe or take a risk and innovate to save his business. The movie explores themes of competition, creativity, and cultural identity, with a good dose of humor and heart.