Documentary
United States of America
In Secrets of the Supermarket Own-Brands, Denise Van Outen takes viewers on a journey into the world of supermarket own-brand products and uncovers some surprising truths. She visits various factories and production facilities to reveal the often-overlooked aspects of the supply chain and the immense technology and skills involved in producing these products on a mass scale.
Denise investigates the alternatives available to consumers, such as premium and organic brands, and explores whether the higher price point is justified. She examines the labeling and packaging of own-brand products to understand how and why they are marketed in specific ways to attract customers.
In addition, Denise reveals that some big-name brands actually produce various own-label products, which are then sold in supermarkets at lower prices. She investigates whether there are any differences in quality between the branded products and the budget own-label options and whether it is worth paying extra for the brand name.
Throughout the documentary, Denise provides fascinating insights into the business practices and marketing strategies that underpin the supermarket industry. She also offers helpful tips and tricks for consumers who are looking to make the most of their shopping experience and find the best deals on high-quality products.
