Seymour and Danny's initial intention to expose the self-help industry's scamming ways go awry when they find themselves becoming enmeshed in the very thing they set out to debunk. With Danny behind the camera, Seymour takes the reins as the charismatic leader of the Reboot Camp, a self-help program that soon attracts a group of lost souls seeking guidance and direction.
As the group grows, so does Seymour's power over them. He starts to see himself as a modern-day messiah, and his followers become increasingly dependent on him and his teachings. Meanwhile, Danny begins to have doubts about the whole project and realizes that his brother may be in too deep.
As tensions rise within the group, Seymour's true motivations are called into question, and the line between personal gain and helping others becomes blurred. The Reboot Camp ultimately spirals out of control, culminating in a shocking finale that leaves the brothers questioning everything they thought they knew about self-help and human behavior.