Emilia and Sophie are initially hesitant to enter the pageant, feeling like it goes against their feminist values. However, with no other financial options available, they begin to practice and prepare for the competition. Along the way, they meet a diverse group of mothers and daughters who are also competing for the prize.
As the pageant approaches, Emilia and Sophie notice suspicious behavior from the other leading mother-daughter team, who seem to be willing to do anything to win. This includes sabotaging the other contestants and even resorting to violent tactics. Emilia and Sophie begin to fear for their safety and reconsider their decision to participate.
Despite the dangerous competition, Emilia and Sophie decide to go through with the pageant, but with a goal to expose the darker side of the industry. They work to bring attention to the harmful pressure put on women and girls to conform to unrealistic beauty standards, and the lengths some will go to achieve them.
In the end, Emilia and Sophie do not win the scholarship, but they do succeed in shedding light on the troubling reality of beauty pageant culture. They also come to realize the strength of their bond as mother and daughter and the importance of supporting each other in pursuit of their dreams.