Maggie and Jack have been friends since they were children and they now host a popular local radio show called "The Magnolia Minute." Their show provides relationship advice to their listeners and has become quite popular in their hometown. When they hear that their show is being considered for national syndication, they feel excited but also a little nervous about the possibility of becoming even more well-known.
Their boss suggests that they do a live New Year's Eve special for the show and encourages them to invite their significant others to participate. However, Maggie and Jack both find themselves single just before the special and are hesitant to introduce their families to a new partner.
When Jack comes up with the idea of pretending to be a couple for the show, they each agree to the plan. The idea is to surprise their listeners with the revelation of their relationship during a midnight kiss on New Year's Eve.
As they prepare for the special, Maggie and Jack spend more and more time together, and they begin to realize that they may have genuine feelings for each other. They become increasingly anxious about the prospect of revealing their true feelings on the show, knowing that it could complicate their friendship and potentially even their careers.
Despite their reservations, they stick to their plan and deliver a wonderful show for their listeners. As midnight approaches, Jack and Maggie share a heartfelt kiss and declare their love for each other on the air.
Their listeners are thrilled by the news and the show becomes an instant sensation. The Magnolia jazz club sees a surge in business, and Jack and Maggie become even more popular in their hometown.
The movie culminates in a heartwarming scene with Jack and Maggie dancing together at The Magnolia, surrounded by their friends and family, as they celebrate their new relationship and the success of their show.
