The group of college kids consists of Brooke, her boyfriend Nick, her best friend Jenna, and their two male friends Kyle and Rook. They are all excited to meet the author of the tell-all book, which claims that a serial killer named Damien Ewell was responsible for several murders in Madison County.
Upon arriving in Madison County, they are greeted with hostility by the townspeople, who seem to resent their presence. They soon discover that the author, David Randall, has vanished without a trace. They also encounter a strange, masked figure who seems to be watching them.
As they try to uncover the truth about what happened in Madison County, they begin to realize that something isn't right. The townspeople refuse to talk about the murders and insist that Damien Ewell never existed. They also find evidence that suggests that the killer may still be at large.
The group splits up to investigate, and things quickly take a turn for the worse. Jenna is attacked and left for dead, and the masked figure begins targeting the others one by one. As they struggle to survive, they discover that the townspeople have been hiding a dark secret for years – one that could reveal the truth about Damien Ewell and his horrifying crimes.
In the end, only Brooke and Kyle make it out alive, but not without enduring a harrowing ordeal. They discover that the killer is not who they thought it was and that the truth about the murders is even more sinister than they could have ever imagined. The film ends with a haunting twist, leaving viewers with lingering questions about what really happened in Madison County.