Greed is a 2019 satirical comedy-drama film written and directed by Michael Winterbottom. The film stars Steve Coogan as Sir Richard "Greedy" McCreadie, a self-made billionaire and high-street fashion tycoon who is known for his ruthless business practices, extravagant lifestyle, and vanity.
The film opens with McCreadie preparing for his 60th birthday party on the Greek island of Mykonos, surrounded by his family, friends, business associates, and celebrities who have been flown in for the occasion. As the party unfolds, flashbacks and interviews reveal McCreadie's rise to power, his troubled relationship with his ex-wife Samantha (Isla Fisher), his neglect of his children, and his exploitation of garment workers in Sri Lanka.
The film addresses themes such as wealth inequality, consumerism, globalization, and the human cost of fast fashion. It also features a fictionalized version of British reality television personality and tycoon Sir Philip Green, who is portrayed as McCreadie's mentor and friend. The film received mixed reviews, with some critics praising Coogan's performance and Winterbottom's direction, while others criticized the film's uneven tone and lack of subtlety.
Overall, Greed is a biting and timely critique of the excesses and moral bankruptcy of the super-rich, and a call to action for more ethical and sustainable business practices.