Foodfight! is an animated film that takes place in a supermarket called Marketropolis. The supermarket is closed at night, but when the customers leave, the mascots of the various food brands come to life and hang out in the store. Dex Dogtective, the mascot of the popular cereal brand, is the leader of the group. Dex is in love with Sunshine Goodness, the mascot of the Sunshine Berry Bubble beverage. One night, Dex and Sunshine are planning to go on a date, but before they can, Sunshine is kidnapped by ninja raisins who work for a villainous brand called Brand X. Dex sets out to rescue Sunshine and stop Brand X from taking over Marketropolis. He is aided by a group of other brand mascots, including Mr. Clean, Charlie the Tuna, and Mrs. Butterworth. The adventure includes a variety of action-packed scenes, including car chases, aerial battles, and martial arts fights.