The film goes deeper into the story of Suzanne Mitchell, the woman behind the iconic cheerleaders. She was a formidable woman who helped create a cultural phenomenon that changed the face of football and American pop culture forever. Mitchell was a single mother who worked her way up in sports business before becoming the cheerleaders’ director, transforming them from a ragtag group of girls to a world-renowned squad. The film features interviews with many of the original cheerleaders, as well as experts in history, sports, and feminism, to tell the story of the Dallas Cowboys cheerleaders and their impact on American society in the 1970s and beyond. It also examines the dark side of the team and the sexism and objectification faced by the cheerleaders. The documentary explores themes of female empowerment, gender roles, and the changing landscape of American culture in the 20th century.