Billboard is a 2019 independent drama film directed by Zeke Zelker. The movie is set in Allentown, Pennsylvania, where Casey Lindeweiler, a struggling radio station owner, comes up with a unique publicity stunt to revive his failing business. Using a dilapidated billboard situated on the outskirts of the city, Casey announces a $96,000 prize for anyone who can sit on the billboard for 99 consecutive days.
The contest quickly gains national attention, drawing in a diverse group of people from all walks of life, all vying for the chance to win the cash prize. As the days go by and the contest intensifies, the contestants must confront unexpected challenges, including heatwaves, rainstorms, and hunger strikes.
The film also explores the personal lives of the contestants, delving into their unique motivations for participating in the contest. We meet five main characters, including a struggling single mother, a homeless man with a tragic past, a Vietnam veteran seeking redemption, a young couple hoping to start a new life together, and a rebellious teenager looking to make a statement.
Throughout the film, Billboard explores themes of perseverance, ambition, and the American Dream. As tensions rise and the contestants face more significant obstacles, Casey must navigate legal and ethical issues surrounding the contest.
Ultimately, the film culminates in a dramatic conclusion that leaves viewers questioning the lengths people will go for a chance at success and the sacrifices we make along the way. Billboard is a heartfelt and thought-provoking film that celebrates the human spirit and the power of hope.
