Lucy inherits her grandfather's Christmas store, Forever Christmas, which has been a part of her family for generations. However, Lucy is a successful marketing executive living in New York City and has no interest in running a small-town store. Her plan is to sell the store to a trendy athletic leisurewear company and move on with her life.
When she arrives in her hometown in Vermont, she finds the store is struggling to stay open. Lucy wants to close it down quickly, but her family and the local community are against it. She then meets Scott, a local diner owner and single father, who encourages her to keep the store open for one more holiday season.
Lucy begins to realize the special place that the store holds in her family and the community. She also experiences the magic of Christmas in Vermont. With the help of Scott and some seasonal surprises, Lucy starts to fall in love with her hometown and the store.
As Christmas approaches, Lucy begins to reconsider her decision to sell the store. She seeks the advice of a mysterious man who only appears during the holiday season. The stranger helps her understand the true meaning of Christmas and the importance of holding on to traditions.
In the end, Lucy decides to keep Forever Christmas open and run it herself with the help of Scott. The store becomes a thriving business, and Lucy finds happiness in her hometown, surrounded by family, friends, and the magic of Christmas.