Drama,History
United States of America
Air is a biographical sports drama film that depicts the inspiring tale of how the legendary basketball superstar Michael Jordan teamed up with Nike's innovative basketball division to create the iconic Air Jordan brand. The film shines a spotlight on the incredible journey of how a young Michael Jordan, who was then merely a college basketball player, connected with the newly formed Nike basketball division in the mid-1980s.
The story unfolds when Nike, which was a relatively unknown brand in the basketball world, was looking to make a significant impact in the sport. The company spotted a huge opportunity in Jordan, who was then considered a promising talent and a future star in the NBA. Nike made their move and offered Jordan an endorsement deal that would ultimately change the course of basketball forever.
As the story progresses, Air takes the audience on a thrilling ride, depicting how Jordan, with the help of Nike's innovative design team, revolutionized basketball shoes. They took a risk that ultimately paid off when the first-ever Air Jordan brand was launched in 1985. The shoes' design was a complete departure from the traditional white or black basketball shoes that were the norm at the time. The Air Jordan shoes featured bold and eye-catching colors that vibrantly shouted, "Look at me!"
Air depicts Jordan's meteoric rise to super-stardom and the brand's impact on basketball and pop culture, with countless imitators trying to duplicate the success of Air Jordans throughout the years. The film's inspiring story takes us on a journey showing how hard work, talent, and a great partnership between an athlete and a visionary company can change the game in ways that nobody could have ever imagined.
